Hey there!
I’m Boris. I’m a brand designer from Sydney, Australia.
I help gym owners, personal trainers and nutritionists build brands that attract clients and build thriving cultures.
I’ve always had two great passions, creativity and fitness.
I’ve been honing my creativity since I was 3. I started getting paid for it 12 years ago, so I guess you could say I’ve been a professional designer since then.
Growing up active, it was no surprise that I got hooked on CrossFit as soon as I tried it. Like many of you, I drank the Kool-aid by the gallon. I even did my Level 1, and dabbled in coaching for a while. Coaching wasn’t my calling, but I really wanted to help others live a better life through fitness.
I realised that if I combined my skills as a designer with my knowledge and experience in the fitness industry, I could make a small but significant impact.
By designing inspiring brands that connect people to gyms that can change their lives, I can play my part in improving their health and fitness.
With that mission in mind, Metcon Creative was born, and it’s been getting me out of bed bright and early ever since.
My clients inspire me daily, and I love working with people who truly live to help others. That’s why I often refer to what I do as good work for good people. I’m proud to say that even though they start as clients, many turn into great friends during our work together.
When I’m not designing logos, brands or websites, you can find me running trails, lifting weights or unwinding with some soul-nourishing unhustle.
If you have a feeling that your brand could benefit from working with me, get in touch. I’m always open to projects big and small, and I’m happy to give advice to anyone who wants to improve the lives of others.
You can most easily reach me at boris@metconcreative.com.au, sign up to my weekly newsletter here, and follow my sporadic updates on Instagram. I hope you find some value and inspiration for your brand on this site.
Yours in creativity and fitness,
Boris